Figures launched a week ago through the leading Chinese internet portal Sina claim you will find now eight million “overseas based” microblog accounts held on its Weibo service, landmass China’s version of Twitter, which itself has been suspended in the united states.
An believed 40 % of China’s massive internet community uses microblogging, or weibo, sites — supplied by the kind of Sina and Tencent — which market is viewed as wealthy pickings because of not only foreign celebs and sports athletes attempting to push their “brand” however for foreign nations and organizations also attempting to spread their messages through the country.
So while Argentine footballing sensation Lionel Messi may have an astounding 14.4 million fans on his Tencent Weibo account, over on Sina’s Weibo the embassy for that Republic of Korea (Columbia) in China has approximately 47,000 fans since its launch on October 3.
“Weibo is playing a essential role within the bilateral relationship that it is called ‘Wei-plomacy,’” a representative in the embassy told the China Daily.
Mind from the Worldwide Financial Fund Christine Lagarde is meanwhile another to obtain the act, starting her very own account on Sina just on two days ago — and already signing up close onto 140,000 fans.
Academics in China indicate the liberties given people from other countries and foreign organizations via microblogs like a reason behind their growing recognition — something not present in classical types of media.
Probably the most adopted person on Twitter — worldwide — presently is Rhianna with more than 16 million fans, a well known fact which makes the amounts being registered in China much more impressive.